Mary Poppins Returns Gold Heart Campaign
With early pins becoming sought-after collector’s items, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives.
Available through retail outlets, movie theatres and online by Variety, funds raised through Variety Gold Heart Pins has made an incredible difference to children by funding many millions of dollars in specialized equipment and services. Past pins have included Star Wars characters, Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man.
Variety – the Children’s Charity has created limited edition pins featuring artwork from the highly-anticipated movie “Mary Poppins Returns”. Proceeds from the pins benefit Variety programs that provide life-changing equipment, services, and experiences to children who have a disability or are disadvantaged. The collector’s item will be available for a minimum donation of $3.00 in movie theatres nationwide from November 2018 – February 2019. A full list of participating locations can be found by clicking here.
Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, and the Minions. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.