2021 BOSS BABY Gold Heart Campaign

Universal Pictures and DreamWorks Animation have collaborated with Variety – the Children’s Charity to create limited-edition gold heart pins featuring characters from DreamWorks Animation’s highly anticipated new film, The Boss Baby: Family Business, which arrives in theaters July 2, 2021. Proceeds from the pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who are disadvantaged.

The collector’s item pin, which features Boss Baby Ted (voiced by Alec Baldwin in the film) and new boss baby Tina (voiced by Amy Sedaris), will be available for a minimum donation of $3.00 in movie theatres nationwide starting July 2, 2021. A full list of participating locations can be found by clicking here.

“Every person who supports Variety helps empower a child to fulfill their unique potential,” said Erica Lopez, executive director of Variety – the Children’s Charity of the United States.  “Each Gold Heart pin sold means that Variety can provide things like custom-fitted adaptive tricycles, communication devices and activities such as camp for kids and teens with special needs.”

For Universal Pictures and DreamWorks Animation, the collaboration is an ideal opportunity to help children who are most in-need and the families who love them. “The Boss Baby: Family Business celebrates the child inside each of us and the families who love and support us throughout our lives,” said Eric Carr, senior vice president of in-theatre marketing for Universal Pictures. “Universal Pictures and DreamWorks Animation are proud to partner with Variety – the Children’s Charity in its vital, ongoing mission to make the lives of children with special needs, and their families, a little easier and a lot brighter.”

Check out past Gold Heart Pins