Trolls World Tour Gold Heart Campaign
Universal Pictures and DreamWorks Animation have collaborated with Variety – the Children’s Charity to create limited-edition gold heart pins featuring characters from DreamWorks Animation’s highly anticipated new film, Trolls World Tour, which arrives in theaters April 17, 2020. Proceeds from the pins will benefit Variety programs that provide life-changing equipment, services, and experiences to children who have special needs or who are disadvantaged.
The collector’s item pin, which features the beloved Trolls characters Poppy (voiced by Anna Kendrick in the film) and Branch (voiced by Justin Timberlake), will be available for a minimum donation of $3.00 in movie theatres nationwide from November 2019 to May 2020.
For Universal Pictures and DreamWorks Animation, the collaboration is an ideal opportunity to help those families and the children they love.
“The Trolls films celebrate friendship, love, joy, family, and the beauty and value of every person,” said John C. Hall, executive vice president of distribution and marketing for Universal Pictures. “Universal Pictures and DreamWorks Animation are proud to partner with Variety – the Children’s Charity in its vital, ongoing mission to make the lives of children with special needs, and their families, a little easier and a lot brighter.”
A full list of participating locations can be found by clicking here.
Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, and the Minions. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.